Communication Plan Research Paper Example | Topics and Well Written Essays - 750 words

Communication Plan - Research Paper Example Furthermore, the manufacturer is a wholly owned subsidiary with an annual turnover of averagely $1 Billion dollars. It is located in California with its presence in terms of facilities felt all over the world. A communication for change has to therefore be up to date, integrated with a touch of modern technology. A change into an integrated customer management system is quite sensitive and requires and effective communication plan for such a change to be communicated to the involved stakeholders positively (Apollo Group, 2004). Communication in any formal setting involves written, spoken or electronic interaction with the association audiences. Given the vast existence of Riordan Manufacturing, the communication plan to be used should be swift, able to reach many people at a go and with the ability to remain relevant for a long time. I would therefore suggest a combination of periodic print publications, online communication through social sites and a comprehensive company site, surveys and annual reports. This is apart from the normal communications such as those on advertisements and formal meetings of the company. This plan should be developed around the budgeting and planning period to make its implementation realizable as it will be incorporated in the company budget (Cohen, 1990). Such a plan should be detailed and comprehensive and I would suggest that the stakeholders involved seek information from varied sources such; from the Association’s Mission statement, from communication audit reports, surveys from the stakeholders, customers and employees alike as they are the ones who will use the systems on a daily basis. The plan would therefore involve a conduct of research-communication audit on the current communications with the customers using the current system (Cohen, 1990). This will involve Riordan Manufacturing finding out what each of its staff do on a daily basis in way of communicating to the customer. This is coupled with