Recent Current Event Analysis Essay Example | Topics and Well Written Essays - 500 words

Recent Current Event Analysis - Essay Example 3). This was corroborated by U.S. Senator Marco Rubio whose statements during a radio interview on From Washington al Mundos show and was disclosed to expound on â€Å"how access to the Internet empowers individuals and can be used to help promote democracy† (Capitol Hill Cubans). The main argument in the article is that the "Internet use is a less effective means to mobilize citizens for democracy in extremely authoritarian countries† (Science Daily par. 4). As indicated, the relevance of the results focus on supporting the comparative method and the modernization theory which clearly demonstrates that â€Å"there are some countries that currently appear to have the right political and technological mix for the internet to play a role in social and political change. Those countries include Kenya, Senegal, Uganda, Singapore and Zambia. But countries in the survey that are run by highly authoritarian regimes, such as Vietnam and Zimbabwe, are not likely to see democracy flourishing anytime soon, regardless of use of the internet† (Science Daily par. 13 & 14). Under the modernization theory, â€Å"advanced industrial technology produces not only economic growth in developing societies but also other structural and cultural changes† (Armer and Sillis par. 7). One strongly believes that the Internet has actually accorded vast opportunities for transformations that include political change. However, as contended in the article, political change could only be possibly effectively promoted using the Internet when current political structure permits its prolific application. As validated, in countries where complete authoritarian power rules, there are expected restrictions and constraints in accessing the Internet and in freely communicating personal ideas and thoughts – for the precise reasons that these governments preclude its people to plant the seeds of democracy, as could possibly be propagated through the

Marketing Mix Critique and Analysis Masters Home Improvement Stores, Assignment

Marketing Mix Critique and Analysis Masters Home Improvement Stores, Australia - Assignment Example Competitors are becoming more aggressive in their approach to selling their products to the customers (USA International Business Publications, 2007). Masters home improvement has a keen eye on online selling which encourage other. However, the aggressive competition started with Bunnings in big-box retailing. Bunnings has already taken a remarkable place in the electrical product sales business and Masters Home Improvement improve in this sector .The aim of this competition is to be competitive in the market .Finally Masters Home Improvement Stores should be able to look at the way the competitors are dealing with the environment and thereby look at the ways in which they may be losing their strategic edge. Failing to do this will only mean that Masters Home Improvement Stores will not be able to handle the competitive market. Customers Customers are also another micro factor and must be considered in a more fundamental way. This is why customer service is becoming another very impo rtant part of the marketing mix (Miller & Jentz, 2007). In a modern world, customers have an ever greater choice for the products they want and it is therefore necessary for the business to know how to motivate the customer to choose buying from it and not the competitors. Masters Home Improvement must be able to take care of its customers if it is to be able to deal with the market issues. As Barlow (2010) says, customer service in today’s global business environment is no longer limited to just speaking nicely to the customer. In trying to have better relations with the customers, loyalty programs are becoming very popular with every business which wants to retain its customers and Masters Home Improvement needs to be more vigilant of this. These programs serve two important purposes in the modern marketing environment. The first such purpose is rewarding the customer in order to make the customer feel wanted and appreciated (Solomon, 2012). Masters Home Improvement has sev eral ways in which it tries to achieve this. When the customer feels appreciated, they are more loyal to the firm and are likely to come back over and over again. At the same time, as Dezalay and Garth (1996) consider these customer loyalty programs help in hooking the customers to the firm because the customer is only rewarded depending on how strong their loyalty to the firm is. As a result, the customer loyalty reward systems also help in increasing the volumes of sales per customer as the customer will be lured to buy more because they know that the more they buy the more points they will have (Tschohl, 1996). Part 2Marketing Environment Analysis– Macro Trends Technology One of the biggest issues that Masters Home Improvement faces today is technology. With regard to Masters Home Improvement Stores, technology is an important thing to consider because most of their products are technology based. With the current rate of technological growth, new products keeps coming up a nd customers are always spoilt for choice with regard to variety. In this regard, Masters Home Improvement Stores must be able to know that it is keeping step with the new technological products so as to know that the customers will not go elsewhere seeking for better more modern products. Technology has provided the customers with many options for every piece of technological device. Demographics Demographics also play an important role in the development of the marketing mix. For Masters Home